CLOWNS IN CORPORATE EVENTS:  SAVVY MARKETING MOVE

 

Is your company planning on a product launching event?  Do you have a new store branch opening to promote, etc.?  Clowns could work wonders!  Clowns are synonymous with childish fun, laughter and magical moments.  These entertainers could be anywhere from a bumbling buffoon to dexterous jugglers, adroit balancers on top of large balls, balloon twisters, and even as funny magicians.
Clowns are very effective and versatile party entertainers.  They can also be guitar-and-song acts, story-tellers, parlor games host, puppet friends, etc.
DO CORPORATE IMAGE AND CLOWNS MIX?        
You may find this surprising but, yes, clowns and your stiff corporate image could very well blend together for better returns.  Any brand or business that is seen as child-friendly, no matter how unrelated their products or services to kids are, are seen as admirable and would be patronized better compared to those that are not.  In this case, professionals are the best entertainment that you can provide for kids.  If you wish maximum exposure or attendance of clients in your store opening, your product launching, or even your season promotional campaign, come up with entertainment for children.  The clowns would surely have children flocking (with their happy and appreciative parents!) to you.
If your business’ target market is families, parents, or some other demographics-- more or less, they have children.  Clowns, as entertainers in your corporate events, could spell better success.

  • Grand Openings – if you are a fast-food chain, your mascot could do better than just wave and shake hands.  Hire a one of those professional clowns to don your mascot and he will do wonders at your store’s grand opening.  If your business have no official mascot, and you are an appliance store, a convenience store, a supermarket, etc., clowns would make children help you with attendance as they would ask or remind their parents to go to your business opening.
  • Trade fairs – amidst all the booths hawking their wares and technologies, what better to catch anyone’s attention than hiring one of those professional clowns to do his thing in front of your booth?
  • Product launch – if you are promoting a product, or doing product samples in the supermarket, clowns with your promotional staff could help attract more attention.  Are you sampling hotdogs, cookies, chocolates, etc.?  Children are your best bet and clowns are your best bait.
  • Corporate picnics – these picnics include the families of employees.  It is not all the time that you can have activities during these events where the adults and children are both actively involved.  Clowns could entertain the children while adults pursue activities only suited for their own level.

Clowns are your best friend if you are talking about children -- especially your children.  Hiring one of those professional entertainers in a child’s birthday party would surely make this party a very memorable one, even children of other parents would be talking about their amazement and wonder long after it happened.
Sending clowns to the birthday of the child of a boss, a subordinate, a relative, etc., would surely be highly appreciated and would make you very special to the recipients.

 

 

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