Why are Corporate Magic Events So Popular?


Corporate magic events are popular primarily because they offer a certain versatility of message. All aspects of a company’s marketing approach are directed toward conveying a message to its intended target audience. Whether the concept is product oriented or message oriented corporate magic events can be tailored to meet the need.

A good ice breaker


When customers or employees arrive at a company sponsored event there is a certain amount of trepidation surrounding what is expected of them. Everybody wants to be on their best behavior so they do not appear the fool. Corporate magic events can put the employee or customer at ease, making the event go more smoothly. Using a magician to advantage makes the overall event more enjoyable and productive.
If a corporate magician is used for this purpose, the ability of the magician to wonder in the crowd is an advantage. They can provide talking points for attendees by visiting tables and performing “table magic.” Versatility is one of the reasons magic performers are so popular.

Increased sales

Taking advantage of a magician’s ability to put a person at easy can also be profitable for a company. If desired, corporate magic events can target specific customers. Tailoring certain tricks to an individual is a very real possibility if the correct magician is used. Using some piece of information about the customer, the magician can weave a series of tricks surrounding them. In this way, the customer will certainly remember the event, be more relaxed and possibly more ready to commit to a company that makes them feel good.

Builds team recognition

Corporate magic events are a perfect opportunity to recognize successful people, teams, divisions or subsidiaries. Generally, this is better suited for a stage oriented act where the entire audience can hear about the success that the division had. Team recognition is a real moral booster and easily accomplished in a fun and friendly way by either a company representative that interacts with the magician or by the magician himself if the banter lends itself to that end.

Puts a face on management

In many organizations the boss is often heard about but rarely seen. Corporate magic events offer the opportunity to get the “big boss” up in front of the “troops” in an easy going atmosphere. Depending upon the persona that the “boss” wants to portray, the magic act can spin a routine to introduce, talk with or poke fun at him. If the event planner has done the job correctly, the options to getting the boss on the stage in the light that he would like to be seen are limitless. The planner just needs to make sure that they have chosen a magician that has enough experience, the right attitude, ability and bantering skills necessary to pull off this most important aspect of the show. As an event planner, however, getting this section of the show to work without a hitch is rather important. In the end, events such as these are popular with corporate planners because they know that they will find success with corporate magic events.