Why Should Magic Enter a Corporate Event?

 

There was a time when the entertaining arts of magic and storytelling did not have anything to do with the activities of a corporate body. Times have changed. Corporate giants have now realized the importance of corporate magic events to realize a variety of business goals.

For example, Steffan Soule, a leading trade show entertainer, magically made sunglasses into money when Gargoyles Eyewear was introducing its new product. As a keynote speaker for Employee Services Management Association in Florida (ESMA), Soule magically demonstrated six aspects of improving business processes.

As a corporate event planner, you should bear in mind that the last thing your audience wants to do is to sit through another boring PowerPoint presentation or a dry speech. They want something fantastic; something that will remain engraved in their memories for years. They want fun, laughter, and entertainment. They want to be active participants and not passive recipients. It is, therefore, up to the event planner to see to it that the company’s values, missions, personalities, goals, and business messages are incorporated in an active, fun-filled program—in other words, a corporate magic event.

What magical hold does magic have over adults and kids alike? Right now, magic is highly popular, and magic mixed with comedy makes any corporate event a giant success. People in a corporate environment have to work under taxing conditions with high efficiency. Magic offers a welcome escape from a harsh, demanding world packed with stress factors. It helps corporate employees forget disturbing global events over which they have no control. Adults need to take refuge in a world of make-believe, even if it is for a short time, and a corporate magic event should satisfy these needs.
Corporate giants and many smaller companies have realized that there is more to magic and storytelling than mere entertainment. The use of magic in corporate events can inform, instruct, inspire, influence, train, motivate, govern, collaborate, unite, and lead employees and customers. A corporate magic event can add the freshness of joy and hope in the employees, develop in them a positive outlook on life, and empower them to meet the challenges of corporate life.

Magic can help the audience grasp complex business ideas that will otherwise sound too dry and boring. The agenda of a business meeting, the features of a new product, the inputs at a training session, and many more business related messages can be brought home to the members of the audience through the tool of magic.

A corporate magic event need not always mean lights and special stage settings which cost a lot of money. Close-up magic, with its elements of interactive entertainment is the ultimate corporate magic event. The magician mingles with the guests, meets them personally during the reception, or goes from table to table, if it is a corporate dinner meeting. Guests will either experience the company’s business messages through fun-filled magic happening right in front of them, or they will experience magic happening to them.

The concept of a corporate magic event is, therefore, gaining in popularity. So, if you are seriously considering adding of magic in your corporate event, you are definitely not wasting your time.

 

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