STREET SHOWS: HIGH IMPACT MARKETING TOOL

 

Street shows are a cool way of catching attention to your brand by gathering the most number of people in such a short period of time.  What’s more, you need not spend so much for on-site preparation and you need not spend so much on production settings (props and location components sometimes take half of the production cost of an entire event!) as street shows can be conducted… right on the street!

There are some entertainment companies offering several packages of street shows that you can choose from.  Street shows provided by these companies could range from innovative and fast-paced comical skits with live music, and swarmed with people on a circus-fever atmosphere, to a one-man act who juggles, eats fire, sword, etc.

When considering juggling, tight-rope and cheering-squad acts, you must make sure that the venue (the street or town square) for your scheduled street shows have sufficient rigging points for cables, and enough vertical clearance for some aerial acts.

One way of being certain of a group’s reliability as entertainment professionals, is their track record.  Most established entertainment companies have staged street shows during different major festivals throughout Europe.  You must expect them to have wowed spectators all throughout UK, Western Europe, even Japan and Hong Kong in Asia where they have performed their street shows.

TYPES OF CROWD-DRAWING STREET SHOWS:

Below are some preferred performances that would really rock a street show:

  • Acrobalance and Aerial Acts – this could include flying trapeze, tight-rope walking, cheering-squad acts, etc.  This feature in street shows could really attract hordes of people as the riggings themselves are a sight to see, even from afar.  Acrobats are the main features of these types of street shows as flying trapeze artists, contortionists, etc., showcase their speed, agility, and impossibly flexible bodies that make them appear like they have rubbers for bones.
  • Comical skits – these inventive fast-paced innovations of popular movies or dramas take a more engaging twist as they are likely to involve the participation of the street show’s viewing crowd.
  • Clowns – the friendliest and the most wholesome family entertainers who make fools of themselves whilst at the same time showing some spectacular skills like juggling, riding unicycles, balloon twisting or sculpting, etc.  One of the mostly favored acts in street shows, clowns are actually more versatile and “safer” for all types of audiences (kids, people from all walks of life) as they could do anything from stiltwalking, jesting, etc., in walkabout manner while not forgetting to inject humor most of the time.
  • Magicians – Either they are the tuxedo and cape-clad “Prof. Mandrake” type or the more contemporary “David Blaine” type, they are always sure to attract crowds with their jaw-dropping magic tricks.
  • “Freak shows” – this is a take on the extreme, with more “shocking” but spectacular performances of talents who eat swords, fire, or flesh hook suspension, where an artist (performer) suspends himself in the air with nothing but ropes tied to fish hooks that are pierced on his flesh.

 

 

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